BlackWulff
Marketing

Email Marketing Specialist

MarketingFull-timeUSD 1,400 – 1,800 a monthPosted Sep 12, 2026

About the role

You run email for a US law firm: the newsletter, the nurture sequences, and everything that goes out to people who have not yet booked a consult. This is a solo function. Nobody hands you a content calendar or a segment list, so you build both, then defend the choices with numbers. What separates this from most email jobs is the measure of success: consults booked, not opens or clicks. You will work inside Klaviyo or HubSpot daily, writing the copy yourself and building the flows yourself.

Key responsibilities

Newsletter and nurture sequences

  • Plan, write, and send the firm's recurring newsletter on a fixed schedule.
  • Build multi-step nurture sequences for each practice area the firm handles.
  • Write subject lines and body copy that sound like a lawyer talking, not a brochure.
  • Set up triggers, delays, and exit conditions so contacts stop receiving a sequence once they book.

List segmentation

  • Segment contacts by case type so a personal injury lead never receives estate planning content.
  • Split each segment further by stage: new inquiry, consult scheduled, consult missed, past client.
  • Maintain suppression rules for active clients and anyone who has already retained the firm.
  • Clean the list on a regular cycle and remove hard bounces and long-term non-openers.

Build and deployment in Klaviyo or HubSpot

  • Build templates, flows, and forms directly in the platform without waiting on a designer.
  • Test rendering across common email clients and on mobile before anything sends.
  • Run A/B tests on subject lines, send times, and calls to action.
  • Monitor deliverability, authentication records, and sender reputation.

Reporting on booked consults

  • Track each email and sequence through to consults booked, using UTM tags and CRM data.
  • Report monthly on which segments and sequences produce consults and which do not.
  • Kill or rewrite sequences that generate opens but no appointments.
  • Flag drop-off points between the email click and the completed booking.

Working solo with the firm

  • Set your own weekly priorities and hold to a publishing schedule without someone chasing you.
  • Pull source material from attorneys through short, specific requests rather than long meetings.
  • Keep documentation of flows, segments, and naming conventions so the work is legible to others.

Qualifications

  • Three or more years running email marketing end to end, including writing the copy yourself.
  • Hands-on build experience in Klaviyo or HubSpot, with the ability to construct flows, segments, and templates unsupervised.
  • Experience tying email activity to a downstream conversion (booked appointments, demos, consults) rather than reporting on opens.
  • Working knowledge of a CRM and how contact data flows between it and your email platform.
  • Comfort with UTM tagging, Google Analytics, and basic attribution reporting.
  • Writing that is clear and plain, with the judgment to stay compliant when the subject is legal services.
  • Self-direction: you decide what ships this week and it ships.
  • Reliable overlap with US business hours and clear written updates when nobody is watching you work.
  • Familiarity with legal intake or professional services marketing is an advantage.

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